Qz Alicja Sowa's profile

Treasures of the Forest - Liquor Brand & Package Design

Qz Alicja Sowa
•
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
Liqueur branding & package design - part 1

FUNDAMENTAL PROJECT OBJECTIVE

Under the brand name "Treasures of the Forest," a project was developed for a craft liqueur producer aiming to stand out in a market dominated by large alcohol producers and distributors. Extensive research identified the primary target audience as women who prefer colorful alcoholic beverages. Market and competitive analysis revealed an opportunity in the form of a lack of local high-proof products with aesthetics specifically designed for women.

The challenge was to create a distinct style infused with feminine energy, delicacy, and high aesthetics, enabling effective marketing exploitation and further expansion of the product line with additional products and flavors.




STRATEGY • PRODUCT BRANDING • PACKAGE DESIGN





brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging
brand identity branding Brand Design Packaging package design Label ILLUSTRATION visual identity alcohol branding liqueur packaging

CHECK THE 2ND PART OF THE PROJECT
BRAND DEVELOPMENT »

credits: Qz Alicja Sowa • qz@alicjasowa.com • alicjasowa.com
Treasures of the Forest - Liquor Brand & Package Design
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Qz Alicja Sowa's profile

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Qz Alicja Sowa's profile
Poland

Treasures of the Forest - Liquor Brand & Package Design

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